Fairways Service Station.
First website in 60 years of trading
- i.
Problem.
A family-run garage trading since the 1960s, with a 5-star Google rating and Guild of Master Craftsmen membership, had no website at all. Every new customer came through word-of-mouth, a Facebook page, or accidentally. The 'garage near me' search traffic was invisible to them.
- ii.
Approach.
A mobile-first 4-page brochure (Home, Services, About, Contact) built in Next.js 16. Nearly everything server-rendered, with only two client components (mobile nav toggle + contact form). JSON-LD structured data for local-business SEO so the right Google panel shows up. A custom Google-style reviews carousel that pulls testimonials directly. A sticky call-now button pinned to the bottom of every mobile page so the primary conversion is always one tap away. Formspree backs the contact form; Google Maps is embedded. Lighthouse score clears 95 in every category.
- iii.
Outcome.
The garage now appears in local search results with a proper listing, opening hours, and reviews. The sticky call button is doing exactly what it's designed to do: convert garage-near-me traffic into phone calls, which was the actual goal all along.
The garage's primary conversion: a sticky call button on every mobile page. Tap it.
Fairways Service Station.
Family-run since the 1960s. MOT, servicing, repairs. Five stars on Google.
Open Mon-Fri 8am - 5:30pm. Saturday by appointment.
Ackworth, West Yorkshire
The Fairways audience finds the site by Googling "garage near me" on a phone in a forecourt. The sticky button means the primary conversion is one tap, always visible, regardless of where they are on the page.
- Mobile-First Design
- Reviews Carousel
- JSON-LD Local SEO
- Sticky Call Button
- Formspree Contact
- Google Maps