Fairways Service Station.
First website in 60 years of trading
- i.
Problem.
A family-run garage trading since the 1960s, with a 4.8 Google rating and Guild of Master Craftsmen membership, had no website at all. Every new customer came through word-of-mouth, a Facebook page, or accidentally. The 'garage near me' search traffic was invisible to them.
- ii.
Approach.
A mobile-first 4-page brochure (Home, Services, About, Contact) built in Next.js 16. Nearly everything server-rendered, with client code limited to the nav toggle, the reviews carousel and the contact form. JSON-LD structured data for local-business SEO so the right Google panel shows up. A custom Google-style carousel of hand-picked reviews, beside the overall rating. A sticky call-now button pinned to the bottom of every mobile page so the primary conversion is always one tap away. The contact form posts to the site's own endpoint and arrives by email through Resend; Google Maps is embedded. Lighthouse score clears 95 in every category.
- iii.
Outcome.
The garage now appears in local search results with a proper listing, opening hours, and reviews. The sticky call button is doing exactly what it's designed to do: convert garage-near-me traffic into phone calls, which was the actual goal all along.
The garage's primary conversion: a sticky call button on every mobile page. Tap it.
Fairways Service Station.
Family-run since the 1960s. MOT, servicing, repairs. 4.8 on Google.
Open Mon-Fri 8:30am - 5:30pm. Saturday 8:30am - 12:30pm.
Ackworth, West Yorkshire
The Fairways audience finds the site by Googling "garage near me" on a phone in a forecourt. The sticky button means the primary conversion is one tap, always visible, regardless of where they are on the page.
- Mobile-First Design
- Reviews Carousel
- JSON-LD Local SEO
- Sticky Call Button
- Contact Form
- Google Maps